“No one in this world, so far as I know—and I have searched the record for years, and employed agents to help me—has ever lost money by underestimating the intelligence of the great masses of the plain people.”

“Democracy is a pathetic belief in the collective wisdom of individual ignorance. No one in this world, so far as I know—and I have researched the records for years, and employed agents to help me—has ever lost money by underestimating the intelligence of the great masses of the plain people. Nor has anyone ever lost public office thereby.”

“No one ever lost money underestimating the intelligence of the American public.”

“The woman who is not pursued sets up the doctrine that pursuit is offensive to her sex, and wants to make it a felony. No genuinely attractive woman has any such desire. She likes masculine admiration, however violently expressed, and is quite able to take care of herself. More, she is well aware that very few men are bold enough to offer it without a plain invitation, and this awareness makes her extremely cynical of all women who complain of being harassed, beset, storied, and seduced. All the more intelligent women that I know, indeed, are unanimously of the opinion that no girl in her right senses has ever been actually seduced since the world began;”

“Before one may scare the plain people one must first have a firm understanding of the bugaboos that most facilely alarm them. One must study the schemes that have served to do it in the past, and one must study very carefully the technic of the chief current professionals.”

“Have you ever watched a crab on the shore crawling backward in search of the Atlantic Ocean, and missing? That's the way the mind of man operates.”

“As democracy is perfected, the office of president represents, more and more closely, the inner soul of the people. On some great and glorious day the plain folks of the land will reach their heart's desire at last and the White House will be adorned by a downright moron.”