“He who combines the useful and the pleasing wins out by both instructing and delighting the reader. That is the sort of book that will make money for the publisher, cross the seas, and extend the fame of the author.”

“He gets every vote who combines the useful with the pleasant, and who, at the same time he pleases the reader, also instructs him.”

“The aim of the poet is to inform or delight, or to combine together, in what he says, both pleasure and applicability to life. In instructing, be brief in what you say in order that your readers may grasp it quickly and retain it faithfully. Superfluous words simply spill out when the mind is already full. Fiction invented in order to please should remain close to reality.”

“In TIME June 7, 2010On the sustainability of the publishing industry, in the Chicago Tribune:"I think that book publishing is about to slide into the sea. We live in a literate time, and our children are writing up a storm, often combining letters and numbers.... The future of publishing: 18 million authors in America, each with an average of 14 readers, eight of whom are blood relatives. Average annual earnings: $175." - 5/26/10”

“We publish only to satisfy out craving for fame; there's no other motive except the even baser one of making money....”

“It takes a great reader to make a great book. (Creative Self-Publishing)”