“Tanqueray & Tonic: It’s like you…only better!”

“Only a teaspoon of self-pity, girl. Every day give yourself a teaspoonful, but only a teaspoonful. Fill it up full, but only once! Don’t let yourself have more. You can’t live off it. But just a bit of it is like a tonic.”

“Why do I have to earn it by being good? Don’t you feel like bragging?”“It’s better when you beg,” he said, his voice low. “It’s always better when you beg.”

“Madness is tonic and invigorating. It makes the sane more sane. The only ones who are unable to profit by it are the insane.”

“for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.”

“There is no medicine like hope, no incentive so great, and no tonic so powerful as expectation of something tomorrow.”