“Perhaps, indeed, there are no truly universal ethics: or to put it more precisely, the ways in which ethical principles are interpreted will inevitably differ across cultures and eras. Yet, these differences arise chiefly at the margins. All known societies embrace the virtues of truthfulness, integrity, loyalty, fairness; none explicitly endorse falsehood, dishonesty, disloyalty, gross inequity. (Five Minds for the Future, p136)”

“I want my children to understand the world, but not just because the world is fascinating and the human mind is curious. I want them to understand it so that they will be positioned to make it a better place”

“Part of the maturity of the sciences is an appreciation of which questions are best left to other disciplinary approaches.”

“What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.”

“Stories are the single most powerful weapon in a leader’s arsenal”

“But dragons, my boy, have a whole different kind of mind.”

“By the time you've run your mind through it a hundred times, relentlessly worked out every tic of terror, it's lost its power over you......[Soon it's] a story on a page or, more precisely, everybody's story on a page.”