“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”
Howard Schultz
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
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Similar quotes
“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.”
Howard Schultz
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...”
Howard Schultz
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“A house built on greed cannot long endure.”
Edward Abbey
Postcards from Ed: Dispatches and Salvos from an American Iconoclast
“The Yogic path is about disentangling the built-in glitches of the human condition, which I'm going to over-simply define here as the heartbreaking inability to sustain contentment.”
Elizabeth Gilbert
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“Quote for the day from an unknown author: "Don't ever question the value of volunteers: Noah's Ark was built by volunteers; the Titanic was built by porfessionals".”
Douglas Boren