“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.”

“Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...”

“In a culture of hyper-consumption the advertising industry has brainwashed many people into believing they can raise their status just by driving a particular brand of whatever it is they are pushing at you.”

“Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of this tournament, under the headline 'Brand IPL touches the sky', the league's website reverberated with the announcement that Brand Finance, a branding consultancy, had valued the brand value of the IPL brand at $4.13 billion worth of brand—which is a lot of brand, brand-wise.”

“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”

“If you don't brand yourself, other people will. And I can guarantee you that they won't brand you in the way that you want to be branded.”