“So when some refer to Starbucks' coffee as an affordable luxury, I think to myself, Maybe so. But more accurate, I like to think, is that the starbucks experience - personal connection- is an affordable necessity. We are all hungry for community.”

“There is a word that comes to my mind when I think about our company and our people. That word is 'love.' I love Starbucks because everything we've tried to do is steeped in humanity.Respect and dignity.Passion and laughter.Compassion, community, and responsibility.Authenticity.These are Starbucks' touchstones, the source of our pride.Valuing personal connections at a time when so many people sit alone in front of screens; aspiring to build human relationships in an age when so many issues polarize so many; and acting ethically, even if it costs more, when corners are routinely cut--these are honorable pursuits, at the core of what we set out to be.”

“At a time like this, we can't afford the luxury of thinking!”

“When I feel sad, I try to think of someone else in the world who is suffering worse than me. Like someone in Seattle, who is hurting so bad financially that instead of a vente coffee at Starbucks every morning, they have to downsize to grande.”

“I think Starbucks would go out of business if more people were to Superglue their eyelids open when they felt tired.”

“To begin... To begin... How to start? I'm hungry. I should get coffee. Coffee would help me think. Maybe I should write something first, then reward myself with coffee. Coffee and a muffin. Okay, so I need to establish the themes. Maybe a banana-nut. That's a good muffin.”