“Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.”

“Do not define yourself by what you do. A manager? No, you are not a manager but you work as a manager. A maid? No, you are not a maid but you work as a maid. An accountant? No but you only work now as an accountant”

“How should an artist begin to do his work as an artist? I would insist that he begin his work as an artist by setting out to make a work of art.”

“A work-in-progress generates its own energy field. You, the artist or entrepreneur, are pouring love into the work; you are suffusing it with passion and intention and hope.”

“Pretend you are dancing or singing a picture. A worker or painter should enjoy his work, else the observer will not enjoy it.”

“«Gavin did not enjoy his hard work. The optimistic startup guys sending in these crazy proposals were guys who enjoyed their work. Gavin had the solid, old-fashioned idea that work should be painful, so that people would pay you for doing it. If the “work” was fulfilling, then work was a form of entertainment. The workers should be paying people for being entertained.»”