“We either need an overwhelming force advantage, or we need more information.""Reinforcements cut into our bounty, remember?""It's unanimous. We need more information.”

“To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?”

“The information you have is not the information you want. The information you want is not the information you need. The information you need is not the information you can obtain. The information you can obtain costs more than you want to pay”

“We all would like to know more and, at the same time, to receive less information. In fact, the problem of a worker in today's knowledge industry is not the scarcity of information but its excess. The same holds for professionals: just think of a physician or an executive, constantly bombarded by information that is at best irrelevant. In order to learn anything we need time. And to make time we must use information filters allowing us to ignore most of the information aimed at us. We must ignore much to learn a little.”

“our feelings are signals that can provide us with the information we need to take care of ourselves appropriately”

“Now that we have the pissing contest out of the way, we need information. [Rayna]”