“The only people who can change the world are people who want to. And not everybody does.”

“...the best Evil Plan offers something much more for people--a chance to buy into an idea that matters, and share it with people who matter to them.”

“Your idea doesn't have to be big. It just has to be yours alone. The more the idea is yours alone, the more freedom you have to do something really amazing. The more amazing, the more people will click with your idea. The more people click with your idea, the more it will change the world.”

“The old ways are dead. And you need people around you who concur. That means hanging out more with the creative people, the freaks, the real visionaries, than you're already doing. Thinking more about what their needs are, and responding accordingly. Avoid the dullards; avoid the folk who play it safe. They can't help you anymore. Their stability model no longer offers that much stability. They are extinct, they are extinction.”

“Art suffers the moment other people start paying for it.”

“The sovereignty you have over your work will inspire far more people than the actual content ever will.”

“But Andrew was right about one thing. Human beings need to tell stories. Historically, it's the quickest way we have for transmitting useful information to other members of our species. Stories are not simply nice things to have; they are essential survival tools. And yes, the stories we tell ourselves are just as important as the stories we tell other people.”