“Your idea doesn't have to be big. It just has to be yours alone. The more the idea is yours alone, the more freedom you have to do something really amazing. The more amazing, the more people will click with your idea. The more people click with your idea, the more it will change the world.”

“...the best Evil Plan offers something much more for people--a chance to buy into an idea that matters, and share it with people who matter to them.”

“The sovereignty you have over your work will inspire far more people than the actual content ever will.”

“If you’re creative, if you can think independently, if you can articulate passion, if you can override the fear of being wrong, then your company needs you more than it ever did. And now your company can no longer afford to pretend that isn’t the case. So dust off your horn and start tooting.”

“Nobody can tell you if what you’re doing is good, meaningful or worthwhile. The more compelling the path, the more lonely it is. ”

“Writer's block is just a symptom of feeling like you have nothing to say, combined with the rather weird idea that you should feel the need to say something. Why? If you have something to say, then say it. If not, enjoy the silence while it lasts. The noise will return soon enough.”

“The old ways are dead. And you need people around you who concur. That means hanging out more with the creative people, the freaks, the real visionaries, than you're already doing. Thinking more about what their needs are, and responding accordingly. Avoid the dullards; avoid the folk who play it safe. They can't help you anymore. Their stability model no longer offers that much stability. They are extinct, they are extinction.”