“American business at this point is really about developing an idea, making it profitable, selling it while it's profitable and then getting out or diversifying. It's just about sucking everything up. My idea was: Enjoy baking, sell your bread, people like it, sell more. Keep the bakery going because you're making good food and people are happy.”

“I sell ideas. Actually, if you think about it, everything is really no more than idea. The past is nothing more than a memory, which is one kind of idea. The future is still a hope, another kind of idea. The present is fleeting and becomes a memory before you can put your hands on it. All ideas. I sell ideas.”

“Libraries really are wonderful. They're better than bookshops, even. I mean bookshops make a profit on selling you books, but libraries just sit there lending you books quietly out of the goodness of their hearts.”

“It is not the fault of the entrepreneurs that the consumers, the people, the common man, prefer liquor to Bibles and detective stories to serious books, and that governments prefer guns to butter. The entrepreneur does not make greater profits in selling bad things than in selling good things. His profits are the greater the better he succeeds in providing the consumers with those things they ask for most intensely.”

“My aim is to agitate and disturb people. I'm not selling bread; I'm selling yeast.”

“Selling something only to steal it back to sell again is not only dishonest, but highly profitable.”