“When life backs you into a corner and offers you no escape, when your friends, your lover, and your family abandon you, when you're at the end of your rope, panicked, alone, and losing your mind, you know you'd give anything to make your problems go away. Then, desperate and eager, you will come to Unicorn Lane, seeking salvation in its magics and secrets. You'll do anything, pay any price. Unicorn Lane will take you in, shroud you in its power, fix your problems, and exact its price. And then you will learn what 'anything' really means.”

“If you're lucky, the friends you make when you're sixteen stay with you for the rest of your life. If you're smart, you know when it's time to let them go.”

“Greed is not defined by what something costs; it is measured by what it costs you. If anything costs you your faith or your family, the price is too high. Such is the point Jesus makes in the parable of the portfolio.”

“There will come a time in your life when you lose something that matters to you. You'll fight for it and you won't win. But what really matters isn't the war you're waging, it's that you don't lose the person you are in the midst of the battle.”

“Sharing your secret with someone means you involve them in your problems. It may make things easier for you, but your family could end up suffering for it too.”

“Learn to master yourself-to understand both your fears and your desires. That's the key to magic. Then, no one shall have any hold over you. Remember... the magic (sic)... is a living thing, joined to whomever it touches and changed by them as well... You must come to know everything-even your darkest corners. Especially those...Everything has its price.”