“Pyscho-history dealt not with man, but with man-masses. It was the science of mobs; mobs in their billions. It could forecast reactions to stimuli with something of the accuracy that a lesser science could bring to the forecast of a rebound of a billiard ball. The reaction of one man could be forecast by no known mathematics; the reaction of a billion is something else again.”
Isaac Asimov
Foundation and Empire
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