“What I will be remembered for are the Foundation Trilogy and the Three Laws of Robotics. What I want to be remembered for is no one book, or no dozen books. Any single thing I have written can be paralleled or even surpassed by something someone else has done. However, my total corpus for quantity, quality and variety can be duplicated by no one else. That is what I want to be remembered for.”

“In my book, water was only good for one thing...when I remember what that is, I'll let you know.”

“Few of us make any serious effort to remember what we read. When I read a book, what do I hope will stay with me a year later? If it’s a work of nonfiction, the thesis, maybe, if the book has one. A few savory details, perhaps. If it’s fiction, the broadest outline of the plot, something about the main characters (at least their names), and an overall critical judgment about the book. Even these are likely to fade. Looking up at my shelves, at the books that have drained so many of my waking hours, is always a dispiriting experience. One Hundred Years of Solitude: I remember magical realism and that I enjoyed it. But that’s about it. I don’t even recall when I read it. About Wuthering Heights I remember exactly two things: that I read it in a high school English class and that there was a character named Heathcliff. I couldn’t say whether I liked the book or not.”

“What one remembers is, I think, a clue to what one wants to be.”

“The decision to create a book trailer is entirely up to you. I can remember when "video killed the radio star" on MTV and how excited I was with some music videos (the ones that lived up to or exceeded my imagined vision of the song) and the ones I disliked so much, I even stopped listening to the song (the imagery just ruined it for me!) Some people argue that in a visual landscape, a book trailer is a must, while others stand firm that books should be read and not seen; unless of course it gets made into a screenplay and then a film. The most practical advice is to trust your instinct. You know what you want to say with your book and if it aligns congruently with your brand, then for a non-fiction book it may be a strategic move. On the other hand, it may come off as too "salesy" and go in the opposite direction. As you can see, I still have a love / hate relationship with matching someone else's images to my own imagination. No matter what you decide, remember to keep it aligned with your brand.”

“I didn't want it to be one good memory that led to a lot of bad ones. I wanted it to stay what it was, one amazing moment, something that was strong and sweet enough to stand on its own. Something I could remember without any pain. - Kate”