“School is the advertising agency which makes you believe that you need the society as it is.”

“Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.”

“No one's family is normal. Normalcy is a lie invented by advertising agencies to make the rest of us feel inferior.”

“Insomnia is an all-night travel agency with posters advertising faraway places.”

“Like Rousseau, Hegel appreciated quite early on that in modern commercial societies, individuals' desires and needs were generated by the desires and needs of others. Implanted by advertising, dictated by fashion, and determined by style, individual desire was always socially determined, shaped by the particular contexts in which we live. [..] Hence the need for greater comfort does not exactly arise within you directly; it is suggested to you by those who hope to make a profit from its creation.”

“I also believe that the boundaries of school need to be made more porous and permeable, that we need to reduce the generational segregation that defines life and learning in our society.”