“Dharma Bums refusing to subscribe to the general demand that they consume production and therefore have to work for the privilege of consuming, all that cramp they didn't really want anyway such as refrigerators, TV sets, cars, at least new fancy cars, certain hair oils and deodorants and general junk you finally always see a week later in the garbage anyway, all of them imprisoned in a system of work, produce, consume, work, produce, consume...”

“i've been reading whitman, you know what he says, cheer up slaves, and horrify foreign despots, he means that's the attitude for the bard, the zen lunacy bard of old desert paths, see the whole thing is a world full of rucksack wanderers, dharma bums refusing to subscribe to the general demand that they consume production and there have to work for the privilege of consuming, all that crap they didn't really want anyway such as refrigerators, tv sets, cars, at least new fancy cars, certain hair oils and deodorants and general junk you finally always see a week later in the garbage anyway, all of them imprisoned in a system of work, produce, consume, work, produce, consume, i see a vision of a great rucksack revolution thousands or even millions of young americans wandering around with rucksacks, going up into the mountains to pray, making children laugh and old men glad, making young girls happy and old girls happier, all of 'em zen lunatics who go about writing poems that happen to appear in their heads for no reason and also by being kind and also by strange unexpected acts keep giving visions of eternal freedom to everybody and to all living creatures”

“We have no more right to consume happiness without producing it than to consume wealth without producing it.”

“Inequality of wealth and incomes is an essential feature of the market economy. It is the implement that makes the consumers supreme in giving them the power to force all those engaged in production to comply with their orders. It forces all those engaged in production to the utmost exertion in the service of the consumers. It makes competition work. He who best serves the consumers profits most and accumulatesriches.”

“Are you a consumer or producer?”

“The television commercial is not at all about the character of products to be consumed. It is about the character of the consumers of products.”