“Meaning is produced not only by the relationship between the signifier and the signified but also, crucially, by the position of the signifiers in relation to other signifiers.”

“Just as it looks as though the sun moves round the earth, so ordinary language seems to invert the relations between signifiers and signifieds, or words and their meanings. In everyday speech, it seems as though the word is simply the obedient transmitter of the meaning. It is as though it evaporates into it. If language did not conceal its operations in this way, we might be so enraptured by its music that, like the Lotus Eaters, we would never get anything done - rather as for Nietzsche, if we were mindful of the appalling butchery which produced civilised humanity, we would never get out of bed. Ordinary language, like history for Nietzsche or the ego for Freud, operates by a kind of salutary amnesia or repression. Poetry is the kind of writing which stands this inversion of form and content, or signifier and signified, on its feet again. It makes it hard for us to brush aside the words to get at the meanings. It makes it clear that the signified is the result of a complex play of signifiers. And in doing so, it allows us to experience the very medium of our experience.”

“The experience of time translates itself into language, and language translates itself into distance, which translates itself into longing, which is the realization of time. (…) how sad and strange that I, Jenny Boully, should be the sign of a signifier or the signifier of a sign, moreover, the sign of a signifier searching for the signifies.”

“Wrinkles don’t signify old age, they signify a lack of ironing skills or a dearth of hangers to hang clothes on.”

“The fateful law of human semiotics is this: that of all the objects in the entire Cosmos which the sign-user can apprehend through the conjoining of signifier and signified (word uttered and thing beheld), there is one which forever escapes his comprehension--and that is the sign-user himself...The self of the sign-user can never be grasped, because, once the self locates itself at the dead center of its world, there is no signified to which a signifier can be joined to make a sign. The self has no sign of itself. No signifier applies. All signifiers apply equally.”

“The man in ecstasy and the man drowning - both throw up their arms. The first to signify harmony, the second to signify strife with the elements.”