“Probably no other meeting we hold in the Church has the high referral and future baptismal harvest that a baptismal service does. Many of the investigators who attend a baptismal service (that is, the service of someone else being baptized) will go on to their own baptisms. That is more likely to occur if this service is a spiritual, strong teaching moment in which it is clear to participants and visitors alike that this is a sacred act of faith centered on the Lord Jesus Christ, that it is an act of repentance claiming the cleansing power of Christ, that through His majesty and Atonement it brings a remission of sins as well as, with confirmation, membership in His Church.”