“Evolution itself embodies an ongoing exchange of information between organism and environment .... The gene has its cultural analog, too: the meme. In cultural evolution, a meme is a replicator and propagator — an idea, a fashion, a chain letter, or a conspiracy theory. On a bad day, a meme is a virus.”

“Examples of memes are tunes, ideas, catch-phrases, clothes fashions, ways of making pots or of building arches. Just as genes propagate themselves in the gene pool by leaping from body to body via sperms or eggs, so memes propagate themselves in the meme pool by leaping from brain to brain via a process which, in the broad sense, can be called imitation.”

“But if it is true that human minds are themselves to a very great degree the creations of memes, then we cannot sustain the polarity of vision we considered earlier; it cannot be "memes versus us," because earlier infestations of memes have already played a major role in determining who or what we are. The "independent" mind struggling to protect itself from alien and dangerous memes is a myth. There is a persisting tension between the biological imperative of our genes on the one hand and the cultural imperatives of our memes on the other, but we would be foolish to "side with" our genes; that would be to commit the most egregious error of pop sociobiology. Besides, as we have already noted, what makes us special is that we, alone among species, can rise above the imperatives of our genes— thanks to the lifting cranes of our memes.”

“The idea that memes exist is a meme meme. ”

“When you plant a fertile meme in my mind you literally parasitize my brain, turning it into a vehicle for the meme's propagation in just the way that a virus may parasitize the genetic mechanism of a host cell.”

“If we take memetics seriously then the 'me' that could do the choosing is itself a memetic construct: a fluid and ever-changing group of memes installed in a complicated meme machine.”