“Then I remembered how my Weight Watchers leader told us to 'walk the circumference of the supermarket', meaning to avoid the aisles in the middle that held the most dangerous foods: the processed foods, the foods full of sugary and fatty goodness. She told us to stick to the outside - the dairy, meat, fish, and produces aisles. So I did.”

“Yet as a general rule it's a whole lot easier to slap a health claim on a box of sugary cereal than on a raw potato or a carrot, with the perverse result that the most healthful foods in the supermarket sit there quietly in the produce section, silent as stroke victims, while a few aisles over in Cereal the Cocoa Puffs and Lucky Charms are screaming their newfound "whole-grain goodness" to the rafters.”

“Eating in our time has gotten complicated — needlessly so, in my opinion. I will get to the “needlessly” part in a moment, but consider first the complexity that now attends this most basic of creaturely activities. Most of us have come to rely on experts of one kind or another to tell us how to eat — doctors and diet books, media accounts of the latest findings in nutritional science, government advisories and food pyramids, the proliferating health claims on food packages. We may not always heed these experts’ advice, but their voices are in our heads every time we order from a menu or wheel down the aisle in the supermarket. Also in our heads today resides an astonishing amount of biochemistry. How odd is it that everybody now has at least a passing acquaintance with words like “antioxidant,” “saturated fat,” “omega-3 fatty acids,” “carbohydrates,” “polyphenols,” “folic acid,” “gluten,” and “probiotics”? It’s gotten to the point where we don’t see foods anymore but instead look right through them to the nutrients (good and bad) they contain, and of course to the calories — all these invisible qualities in our food that, properly understood, supposedly hold the secret to eating well.”

“As incisively pointed out in the documentary 'Food Inc.', an overwhelmingly large percentage of 'new,' 'healthy,' and 'organic' alternative food products are actually owned by the same parent companies that scared us into the organic aisle in the first place. "They got you comin' and goin'" has never been truer.”

“The center [of the supermarket] is for boxed, frozen, processed, made-to-sit-on-your-shelf-for-months food. You have to ask yourself, "If this food is designed to sit in a box for month and months, what is it doing inside my body?" Nothing good, that´s for sure.”

“Food that walked and talked, that was us. McPeople.”