“Michael Pollan likens consumer choices to pulling single threads out of a garment. We pull a thread from the garment when we refuse to purchase eggs or meat from birds who were raised in confinement, whose beaks were clipped so they could never once taste their natural diet of worms and insects. We pull out a thread when we refuse to bring home a hormone-fattened turkey for Thanksgiving dinner. We pull a thread when we refuse to buy meat or dairy products from cows who were never allowed to chew grass, or breathe fresh air, or feel the warm sun on their backs.The more threads we pull, the more difficult it is for the industry to stay intact. You demand eggs and meat without hormones, and the industry will have to figure out how it can raise farm animals without them. Let the animals graze outside and it slows production. Eventually the whole thing will have to unravel.If the factory farm does indeed unravel - and it must - then there is hope that we can, gradually, reverse the environmental damage it has caused. Once the animal feed operations have gone and livestock are once again able to graze, there will be a massive reduction in the agricultural chemicals currently used to grow grain for animals. And eventually, the horrendous contamination caused by animal waste can be cleaned up. None of this will be easy.The hardest part of returning to a truly healthy environment may be changing the current totally unsustainable heavy-meat-eating culture of increasing numbers of people around the world. But we must try. We must make a start, one by one.”

“The factory farm industry (in alliance with the pharmaceutical industry) currently has more power than public-health professionals... We give it to them. We have chosen, unwittingly, to fund this industry on a massive scale by eating factory-farmed animal products (and water sold as animal products) - and we do so daily.”

“Farm animals are far more aware and intelligent than we ever imagined and, despite having been bred as domestic slaves, they are individual beings in their own right. As such, they deserve our respect. And our help. Who will plead for them if we are silent? Thousands of people who say they ‘love’ animals sit down once or twice a day to enjoy the flesh of creatures who have been treated so with little respect and kindness just to make more meat.”

“What the meat industry figured out is that you don't need healthy animals to make a profit. Sick animals are more profitable...Factory farms calculate how close to death they can keep animals without killing them. That's the business model. How quickly they can be made to grow, how tightly they can be packed, how much or how little can they eat, how sick they can get without dying...We live in a world in which it's conventional to treat an animal like a block of wood.”

“And if we dare to look into those eyes, then we shall feel their suffering in our hearts. More and more people have seen that appeal and felt it in their hearts. All around the world there is an awakening of understanding and compassion, and understanding that reaches out to help the suffering animals in their vanishing homelands. That embraces hungry, sick, and desperate human beings, people who are starving while the fortunate among us have so much more than we need. And if, one by one, we help them, the hurting animals, the desperate humans, then together we shall alleviate so much of the hunger, fear, and pain in the world. Together we can bring change to the world, gradually replacing fear and hatred with compassion and love. Love for all living beings.”

“Were the walls of our meat industry to become transparent, literally or even figuratively, we would not long continue to raise, kill, and eat animals the way we do.”

“Most of us believe that eating meat is natural because humans have hunted and consumed animals for millennia. And it is true that we have been eating meat as part of an omnivorous diet for at least two million years (though for the majority of this time our diet was still primarily vegetarian). But to be fair, we must acknowledge that infanticide, murder, rape, and cannibalism are at least as old as meat eating, and are therefore arguably as 'natural'--and yet we don't invoke the history of these acts as justification for them. As with other acts of violence, when it comes to eating meat, we must differentiate between natural and justifiable.”