“Michael Pollan likens consumer choices to pulling single threads out of a garment. We pull a thread from the garment when we refuse to purchase eggs or meat from birds who were raised in confinement, whose beaks were clipped so they could never once taste their natural diet of worms and insects. We pull out a thread when we refuse to bring home a hormone-fattened turkey for Thanksgiving dinner. We pull a thread when we refuse to buy meat or dairy products from cows who were never allowed to chew grass, or breathe fresh air, or feel the warm sun on their backs.The more threads we pull, the more difficult it is for the industry to stay intact. You demand eggs and meat without hormones, and the industry will have to figure out how it can raise farm animals without them. Let the animals graze outside and it slows production. Eventually the whole thing will have to unravel.If the factory farm does indeed unravel - and it must - then there is hope that we can, gradually, reverse the environmental damage it has caused. Once the animal feed operations have gone and livestock are once again able to graze, there will be a massive reduction in the agricultural chemicals currently used to grow grain for animals. And eventually, the horrendous contamination caused by animal waste can be cleaned up. None of this will be easy.The hardest part of returning to a truly healthy environment may be changing the current totally unsustainable heavy-meat-eating culture of increasing numbers of people around the world. But we must try. We must make a start, one by one.”

“The factory farm industry (in alliance with the pharmaceutical industry) currently has more power than public-health professionals... We give it to them. We have chosen, unwittingly, to fund this industry on a massive scale by eating factory-farmed animal products (and water sold as animal products) - and we do so daily.”

“What the meat industry figured out is that you don't need healthy animals to make a profit. Sick animals are more profitable...Factory farms calculate how close to death they can keep animals without killing them. That's the business model. How quickly they can be made to grow, how tightly they can be packed, how much or how little can they eat, how sick they can get without dying...We live in a world in which it's conventional to treat an animal like a block of wood.”

“Were the walls of our meat industry to become transparent, literally or even figuratively, we would not long continue to raise, kill, and eat animals the way we do.”

“Most of us believe that eating meat is natural because humans have hunted and consumed animals for millennia. And it is true that we have been eating meat as part of an omnivorous diet for at least two million years (though for the majority of this time our diet was still primarily vegetarian). But to be fair, we must acknowledge that infanticide, murder, rape, and cannibalism are at least as old as meat eating, and are therefore arguably as 'natural'--and yet we don't invoke the history of these acts as justification for them. As with other acts of violence, when it comes to eating meat, we must differentiate between natural and justifiable.”

“But why must the system go to such lengths to block our empathy? Why all the psychological acrobatics? The answer is simple: because we care about animals, and we don't want them to suffer. And because we eat them. Our values and behaviors are incongruent, and this incongruence causes us a certain degree of moral discomfort. In order to alleviate this discomfort, we have three choices: we can change our values to match our behaviors, we can change our behaviors to match our values, or we can change our perception of our behaviors so that they appear to match our values. It is around this third option that our schema of meat is shaped. As long as we neither value unnecessary animal suffering nor stop eating animals, our schema will distort our perceptions of animals and the meat we eat, so that we feel comfortable enough to consume them. And the system that constructs our schema of meat equips us with the means by which to do this.”