“The best way to sell a car is to first try to sell them an airplane, then a horse, and then finally bring up the newest model automobile you have for sale.”
Example of Usage
In this humorous quote by Jarod Kintz, he suggests a unique sales tactic for selling cars by first presenting more extravagant options before finally mentioning the car for sale.
"The best way to sell a car is to first try to sell them an airplane, then a horse, and then finally bring up the newest model automobile you have for sale." - Jarod Kintz
Modern Relevance
In the age of digital marketing and social media, the quote by Jarod Kintz still holds relevance today. The concept of upselling and introducing higher-priced items before presenting the desired product is a common strategy in sales. With consumers being bombarded by countless options and advertisements, it is important for salespeople to think creatively in order to capture their attention and ultimately make a sale.
Quote Analysis
In this quote by Jarod Kintz, he humorously suggests that in order to effectively sell a car, one should start by offering something much grander and out of reach, such as an airplane, before gradually working down to the desired item. This clever approach plays on the psychology of selling, where starting with a more extravagant option can make the final product seem more reasonable and appealing in comparison.
Reflection Questions
What do you think about the idea of starting with luxury or extravagant items before moving on to selling a more practical product like a car?
- Do you think this approach could actually work in sales?
- Is it necessary to create a sense of desire or aspiration in a customer before convincing them to purchase a more basic product?
How important do you think it is to frame a product in comparison to other items, even if those comparisons may seem unrelated or extravagant?
- Do you believe that setting a high standard or reference point can make a product seem more appealing by comparison?
- What are the potential risks or drawbacks of this approach?
In what ways could this sales technique be effective or ineffective for different types of customers or products?
- Can you imagine a scenario where this approach might be particularly successful?
- Are there situations where this strategy could alienate or drive away potential customers?
Similar quotes
“In Morocco, before you even get to the matter of the sale, you have to coax the owner to sell.”
“Sell them their dreams,' a woman radio announcer urged a convention of display men in 1923. 'Sell them what they longed for and hoped for and almost despaired of having. Sell them hats by splashing sunlight across them. Sell them dreams – dreams of country clubs and proms and visions of what might happen if only. After all, people don’t buy things to have things. They buy things to work for them. They buy hope – hope of what your merchandise will do for them. Sell them this hope and you won’t have to worry about selling them goods.”
“Sell canoes to those who are enduring a drought, and sell sunscreen to those suffering from flooding. But give love freely to all, because samples encourage sales.”
“But, learn that although all men are for sale, they don’t sell themselves to all buyers.”
“You sell off the kingdom piece by piece and trade it for a horse that will take you anywhere.”