“What’s the opposite of start? Would the average person think stop or finish? The answer may reflect the difference between a winner and a loser.”

“The difference between winners and losers is that winners do things losers don't want to do.”

“This is a war universe. War all the time. That is its nature. There may be other universes based on all sorts of other principles, but ours seems to be based on war and games. All games are basically hostile. Winners and losers. We see them all around us: the winners and the losers. The losers can oftentimes become winners, and the winners can very easily become losers. ”

“By the time the average person finishes college, he or she will have taken over 2,600 tests, quizzes, and exams. The right answer approach becomes deeply ingrained in our thinking. This may be fine for some mathematical problems where there is in fact only one right answer. The difficulty is that most of life isn’t this way. Life is ambiguous; there are many right answers- all depending on what you’re looking for. But if you think there is only one right answer, then you’ll stop looking as soon as you find one.”

“Start thinking positively. You will notice a difference. Instead of 'I think I'm a loser,' try 'I definitely am a loser.' Stop being wishy-washy about things! How much more of a loser can you be if you don't even know you are one? Either you are a loser or you are not. Which is it, stupid?”

“Winners and losers aren't born, they are the products of how they think”