“Information wants to be free.' So goes the saying. Stewart Brand, the founder of the Whole Earth Catalog, seems to have said it first. I say that information doesn't deserve to be free. Cybernetic totalists love to think of the stuff as if it were alive and had its own ideas and ambitions. But what if information is inanimate? What if it's even less than inanimate, a mere artifact of human thought? What if only humans are real, and information is not?...Information is alienated experience.”

“A file on a hard disk does indeed contain information of the kind that objectively exists. The fact that the bits are discernible instead of being scrambled into mush - the way heat scrambles things - is what makes them bits. But if the bits can potentially mean something to someone, they can only do so if they are experienced. When that happens, a commonality of culture is enacted between the storer and the retriever of the bits. Experience is the only process that can de-alienate information. Information of the kind that purportedly wants to be free is nothing but a shadow of our own minds, and wants nothing on its own. It will not suffer if it doesn't get what it wants. But if you want to make the transition from the old religion, where you hope God will give you an afterlife, to the new religion, where you hope to become immortal by getting uploaded into a computer, then you have to believe information is real and alive. So for you, it will be important to redesign human institutions like art, the economy, and the law to reinforce the perception that information is alive. You demand that the rest of us live in your new conception of a state religion. You need us to deify information to reinforce your faith.”

“Information doesn’t deserve to be free. It is an abstract tool; a usefulfantasy, a nothing. It is nonexistent until and unless a person experiencesit in a useful way.”

“we have repeatedly demonstrated our species's bottomless ability to lower our standards to make information technology look good.”

“But the Turing test cuts both ways. You can't tell if a machine has gotten smarter or if you've just lowered your own standards of intelligence to such a degree that the machine seems smart. If you can have a conversation with a simulated person presented by an AI program, can you tell how far you've let your sense of personhood degrade in order to make the illusion work for you?People degrade themselves in order to make machines seem smart all the time. Before the crash, bankers believed in supposedly intelligent algorithms that could calculate credit risks before making bad loans. We ask teachers to teach to standardized tests so a student will look good to an algorithm. We have repeatedly demonstrated our species' bottomless ability to lower our standards to make information technology look good. Every instance of intelligence in a machine is ambiguous. The same ambiguity that motivated dubious academic AI projects in the past has been repackaged as mass culture today. Did that search engine really know what you want, or are you playing along, lowering your standards to make it seem clever? While it's to be expected that the human perspective will be changed by encounters with profound new technologies, the exercise of treating machine intelligence as real requires people to reduce their mooring to reality.”

“The intentions of the cybernetic totalist tribe are good. They are simply following a path that was blazed in earlier times by well-meaning Freudians and Marxists - and I don't mean that in a pejorative way. I'm thinking of the earliest incarnations of Marxism, for instance, before Stalinism and Maoism killed millions. Movements associated with Freud and Marx both claimed foundations in rationality and the scientific understanding of the world. Both perceived themselves to be at war with the weird, manipulative fantasies of religions. And yet both invented their own fantasies that were just as weird. The same thing is happening again. A self-proclaimed materialist movement that attempts to base itself on science starts to look like a religion rather quickly. It soon presents its own eschatology and its own revelations about what is really going on - portentous events that no one but the initiated can appreciate. The Singularity and the noosphere, the idea that a collective consciousness emerges from all the users on the web, echo Marxist social determinism and Freud's calculus of perversions. We rush ahead of skeptical, scientific inquiry at our peril, just like the Marxists and Freudians.”

“There are at least two ways to believe in the idea of quality. You can believe there's something ineffable going on within the human mind, or you can believe we just don't understand what quality in a mind is yet, even though we might someday. Either of those opinions allows one to distinguish quantity and quality. In order to confuse quantity and quality, you have to reject both possibilities. The mere possibility of there being something ineffable about personhood is what drives many technologists to reject the notion of quality. They want to live in an airtight reality that resembles an idealized computer program, in which everything is understood and there are no fundamental mysteries. They recoil from even the hint of a potential zone of mystery or an unresolved seam in one's worldview. This desire for absolute order usually leads to tears in human affairs, so there is a historical reason to distrust it. Materialist extremists have long seemed determined to win a race with religious fanatics: Who can do the most damage to the most people?”