“Don't sit around and wait for someone else to make the change you want to see. And don't think it takes a huge team to make that difference either.”

“If you are trying to decide among a few people to fill a position hire the best writer. it doesn't matter if the person is marketer, salesperson, designer, programmer, or whatever, their writing skills will pay off. That's because being a good writer is about more than writing clear writing. Clear writing is a sign of clear thinking. great writers know how to communicate. they make things easy to understand. they can put themselves in someone else's shoes. they know what to omit. And those are qualities you want in any candidate. Writing is making a comeback all over our society... Writing is today's currency for good ideas.”

“Pass on hiring people you don't need, even if you think that person's a great catch.”

“To do great work, you need to feel that you're making a difference. That you're putting a meaningful dent in the universe. That you are part of something important.”

“It's like when you're on hold and a recorded voice comes on telling you how much the company values you as a customer. Really? Then maybe you should hire some more support people so I don't have to wait thirty minutes to get help.”

“If you're solving someone else's problem, you're constantly stabbing in the dark. When you solve your own problem, the light comes on.”

“It's better to have people be happy using someone else's product than disgruntled using yours.”