“If you're opening a hot dog stand, you could worry about the condiments, the cart, the name, the decoration. But the first thing you should worry aout is the hot dog. The hot dogs are the epicenter. Everything else is secondary.”

“When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious.”

“If you're solving someone else's problem, you're constantly stabbing in the dark. When you solve your own problem, the light comes on.”

“It's like when you're on hold and a recorded voice comes on telling you how much the company values you as a customer. Really? Then maybe you should hire some more support people so I don't have to wait thirty minutes to get help.”

“If you constantly fret about timing things perfectly, they'll never happen.”

“To do great work, you need to feel that you're making a difference. That you're putting a meaningful dent in the universe. That you are part of something important.”

“If you are trying to decide among a few people to fill a position hire the best writer. it doesn't matter if the person is marketer, salesperson, designer, programmer, or whatever, their writing skills will pay off. That's because being a good writer is about more than writing clear writing. Clear writing is a sign of clear thinking. great writers know how to communicate. they make things easy to understand. they can put themselves in someone else's shoes. they know what to omit. And those are qualities you want in any candidate. Writing is making a comeback all over our society... Writing is today's currency for good ideas.”