“Dedicated ereaders are as sharp as steak knives in doing what they're supposed to do, which is let you read books. The iPad is more like a Swiss Army knife -- it can cut the steak and uncork a wine bottle, and there's even a toothpick to use when you're done eating! It's got it all.”

“Ours is a culture that dances on the edge of ephemerality. If our servers slept for too long or if we left our iPads unplugged for too long, we'd wake up like Rip Van Winkle to find all of our book culture erased.”

“Just as we are what we eat, we are what we read.”

“For good or for bad, we define ourselves in many ways by the gadgets we use and the clothes we wear. We don't want to surround ourselves with cheap products. Nobody really aspires to that. We also don't want to pay for a diamond-encrusted ereader. We don't need bling; we just need to feel like the design speaks to us.”

“...you are like me, you have more books than you have friends, no matter what Facebook tells you about your social network.”

“But ebooks will rule the day, and when people a few years from now talk about 'books', what they'll really be referring to are ebooks, not print books. Eventually the 'e' will be dropped, and books will be assumed to be digital, just as most music is now digital; after all, we don't refer to music as e-music.”

“Digital books, like television and other media, are best meant for those Pandoras who've already opened their boxes and know what demons to expect inside.”