“the is cool”
“What is cool changes; that there is such a thing as cool is immutable.”
“Hot can be cool cool can be hot each can be both. But hot or cool man Jazz is Jazz”
“Cool is spent. Cool is empty. Cool is ex post facto. When advertisers and pundits hoard a word, you know it's time to retire from it. To move on. I want to suggest, therefore, that we begin to avoid cool now. Cool is a trick to get you to buy garments made by sweatshop laborers in Third World countries. Cool is the Triumph of the Will. Cool enables you to step over bodies. Cool enables you to look the other way. Cool makes you functional, eager for routine distraction, passive, doped, stupid.”
“Any fool can do something cool and look cool, but it takes skill to make something uncool cool again.”
“I'm totally cool. I'm totally calm, and I'm totally cool. My calm is exceeded only by my cool. Which is total. Here we go.”