“It's one of those places that are supposed to be very sophisticated and all, and the phonies are coming in the window.”

“I was surrounded by phonies...They were coming in the goddam window.”

“So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.”

“It's a party house.""I hope for your sake it's a very tame party." If he brought me to some sort of sex orgy, he would fly right through one of those pretty windows, headfirst.”

“Library. It's where we lock up all those books before they start giving kids ideas," I said solemnly. "Very dangerous place to be.”

“All my works have vessels of some sort. Containers. Sometimes it's in the negative space, sometimes it's more obvious ...He's very loyal. He puts everything he has into one thing. one interest, one hobby, one friend, one love. I'm his love and it scares the shit out of me ... He's poured all his love into me. I'm his vessel. But suppose I crack? Suppose I break? Suppose I die? What would he do?”