“Animals have no unconscious, because they have a territory. Men have only had an unconscious since they lost a territory.”

Jean Baudrillard

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“Today abstraction is no longer that of the map, the double, the mirror, or the concept. Simulation is no longer that of a territory, a referential being or substance. It is the generation by models of a real without origin or reality: A hyperreal. The territory no longer precedes the map, nor does it survive it. It is nevertheless the map that precedes the territory - precession of simulacra - that engenders the territory.”


“In the past, we had objects to believe in—objects of belief. These have disappeared. But we also had objects not to believe in, which is just as vital a function. Transitional objects, ironic ones, so to speak, objects of our indifference, …Ideologies played this role reasonably well. These, too, have disappeared. And we survive only by a reflex action of collective credulity, which consists not only in absorbing everything put about under the heading of news or information, but in believing in the principal and transcendence of information.”


“It is never too late to revive your origins. It is their destiny: since they were not the first to be in on history, they will be the first to immortalize everything by reconstitution (by putting things in museums, they can match in an instant the fossilization process nature took millions of years to complete). But the conceptions Americans have of the museum is much wider than our own. To them, everything is worthy of protection, embalming, restoration. Everything can have a second birth, the eternal birth of the simulacrum. ”


“Americans may have no identity, but they do have wonderful teeth.”


“We criticize Americans for not being able either to analyse or conceptualize. But this is a wrong-headed critique. It is we who imagine that everything culminates in transcendence, and that nothing exists which has not been conceptualized. Not only do they care little for such a view, but their perspective is the very opposite: it is not conceptualizing reality, but realizing concepts and materializing ideas, that interests them. The ideas of the religion and enlightened morality of the eighteenth century certainly, but also dreams, scientific values, and sexual perversions. Materializing freedom, but also the unconscious. Our phantasies around space and fiction, but also our phantasies of sincerity and virtue, or our mad dreams of technicity. Everything that has been dreamt on this side of the Atlantic has a chance of being realized on the other. They build the real out of ideas. We transform the real into ideas, or into ideology.”


“All of [the] activities here have a surreptitious end-of-the-world feel to them:... these joggers sleepwalking in the mist like shadow's who have escaped from Plato's cave”