“Television knows no night. It is perpetual day. TV embodies our fear of the dark, of night, of the other side of things.”

Jean Baudrillard
Dreams Challenging

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“We criticize Americans for not being able either to analyse or conceptualize. But this is a wrong-headed critique. It is we who imagine that everything culminates in transcendence, and that nothing exists which has not been conceptualized. Not only do they care little for such a view, but their perspective is the very opposite: it is not conceptualizing reality, but realizing concepts and materializing ideas, that interests them. The ideas of the religion and enlightened morality of the eighteenth century certainly, but also dreams, scientific values, and sexual perversions. Materializing freedom, but also the unconscious. Our phantasies around space and fiction, but also our phantasies of sincerity and virtue, or our mad dreams of technicity. Everything that has been dreamt on this side of the Atlantic has a chance of being realized on the other. They build the real out of ideas. We transform the real into ideas, or into ideology.”


“America is the original version of modernity. We are the dubbed or subtitled version. America ducks the question of origins; it cultivates no origin or mythical authenticity; it has no past and no founding truth. Having known no primitive accumulation of time, it lives in a perpetual present.”


“Perhaps our eyes are merely a blank film which is taken from us after our deaths to be developed elsewhere and screened as our life story in some infernal cinema or dispatched as microfilm into the sidereal void.”


“It is never too late to revive your origins. It is their destiny: since they were not the first to be in on history, they will be the first to immortalize everything by reconstitution (by putting things in museums, they can match in an instant the fossilization process nature took millions of years to complete). But the conceptions Americans have of the museum is much wider than our own. To them, everything is worthy of protection, embalming, restoration. Everything can have a second birth, the eternal birth of the simulacrum. ”