“Oh no!’ replies Monsieur Tuvache indignantly. ‘We’re not murderers, you know. You have to understand that’s prohibited. We supply what is needed but people do the deed themselves. It’s their affair. We are just here to offer a service by selling quality products,’ continues the shopkeeper, leading the customer towards the checkout.”

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

“I’m in love with the customer service at Walmart. And by customer service I mean the customer is forced to self-checkout because there are two open lanes and 200 people trying to check out.”

“I don’t think meaning is something that can be explained. You have to understandhopeful and selectively blind as the next guy, but because I don’t think meaning is something that can be explained. You have to understandit on your own. It’s like when you’re starting to read. First, you learn the letters. Then, once you know what sounds the letters make, you use them to sound out words. You know that c-a-t leads to cat and d-o-g leads to dog. But then you have to make that extra leap, to understand that the word, the sound, the “cat” is connected to an actual cat, and that “dog” is connected to an actual dog. It’s that leap, that understanding, that leads to meaning. And a lot of the time in life, we’re still just sounding things out. We know the sentences and how to say them. We know the ideas and how to present them. We know the prayers and which words to say in what order. But that’s only spelling.”

“We each sell alittle piece of happiness. You are elevating someone's spirit in some way, and to do that you have to understand the source of their angst and then you have to frame your product as a solution.”

“We never know what is going to happen, do we? Life is always throwing us this way and that. That’s where the adventure is. Not knowing where you’ll end up or how you’ll fare. It’s all a mystery, and when we say any different, we’re just lying to ourselves. Tell me, when have you felt most alive?”