“Don't hate the media; become the media.”

“The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be. ”

“Yet, the main issue is not the shaping of the minds by explicit messages in the media, but the absence of a given content in the media.”

“Digital networks are increasing the fluidity of all media. The old choice between one-way public media (like books and movies) and two-way private media (like the phone) has now expanded to include a third option: two-way media that operates on a scale from private to public.”

“Oftentimes in a society when people of a certain type, whether individual or a group, are subconsciously portrayed by the media as abnormal, they also slowly, subconsciously become enemies of that society due to feelings of cultural guilt. Ultimately by this the inflated media is an enemy of its very own cause.”

“As the wall between advertising and content erodes, the aptitude required to understand the functions and design of media content becomes more complex.”