“Listening is one of the most important things a brand can do online. If your brand is just broadcasting its own agenda, it isn’t truly engaging in a conversation.”

“Create engaging video content.” If a picture can tell a thousand words, image how many words a video can convey. To say that video should be an important piece of your content pie would be an understatement for most businesses.”

“Going social is so much more about the soft sell than the hard sell.”

“This is perhaps one of the most important things I learned during this investigation: We see what we believe, and not just the contrary; and to change what we see, it is sometimes necessary to change what we believe.”

“But the truth is that the world has changed. And not participating in the conversation is a loud statement of its own to your customer base. You can’t control your branding message in any case because your customers are already talking about you online. The best you can do is to participate.”

“We are what we are and nothing we can do will change the way we feel.”

“The attraction of snowboarding is the freedom it gives you. With a snowboard on your feet the sky is the limit. You can do anything and go anywhere. This is not just for pro riders. It is for everyone.The other amazing thing with snowboarding is how easy it is to get away from people and enjoy the solitude of the mountains. Its almost impossible in surfing but with snowboarding it is a short hike from the top of the lift or the side of the road.”