“Listening is one of the most important things a brand can do online. If your brand is just broadcasting its own agenda, it isn’t truly engaging in a conversation.”

“But the truth is that the world has changed. And not participating in the conversation is a loud statement of its own to your customer base. You can’t control your branding message in any case because your customers are already talking about you online. The best you can do is to participate.”

“Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department - or any other 'department,' come to that. Organizational ghettoes do not create vibrant world-changing brands.”

“Develop your brand! Write your own success story.”

“Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of this tournament, under the headline 'Brand IPL touches the sky', the league's website reverberated with the announcement that Brand Finance, a branding consultancy, had valued the brand value of the IPL brand at $4.13 billion worth of brand—which is a lot of brand, brand-wise.”

“Fulfill your pride in your brand! Brand your uniqueness with a sophisticated personality.”