“The program is only the excuse to get you to watch the advertising. Without the ads there would be no programs. Advertising is the true content of television and if it does not remain so, then advertisers will cease to support the medium, and television will cease to exist as the popular entertainment it presently is.”

“Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.”

“Freedom! To fill people's mailboxes, eyes, ears and brains with commercial rubbish against their will, television programs that are impossible to watch with a sense of coherence. Freedom! To force information on people, taking no account of their right not to accept it or their right of peace of mind. Freedom! To spit in the eyes and souls of passersby with advertisements.”

“When you watch television, you never see people watching television. We love television because it brings us a world in which television does not exist.”

“There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.”

“Television is a medium of entertainment which permits millions of people to listen to the same joke at the same time, and yet remain lonesome.”