“...in seduction, as in all forms of marketing, form superseds content.”

“[A] great embarrassing fact… haunts all attempts to represent the market as the highest form of human freedom: that historically, impersonal, commercial markets originate in theft.”

“It's not the content, but the form of thought that counts.”

“That sport best pleases that doth least know how, where zeal strives to content, and the contents dies in the zeal of that which it presents. Their form confounded makes most form in mirth when great things laboring perish in their birth.”

“Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramblefor novelty. Without the aesthetic, the computer is but a mindless speed machine, producingeffects without substance. Form without relevant content, or content without meaningful form.”

“the sadness meant: we are at the last station. The happiness meant: we are together. The sadness was form, the happiness content”