“Deep assignments run through all our lives; there are no coincidences.”

“With its passive and unobtrusive despotism, the camera governed the smallest spaces of our lives. Even in the privacy of our own homes we had all been recruited to play our parts in what were little more than real-life commercials. As we cooked in our kitchens we were careful to follow the manufacturer's instructions, as we made love in our bedrooms we embraced within a familiar repertoire of gestures and affections. The medium of film had turned us all into minor actors in an endlessly running daytime serial. In the future, airliners would crash and presidents would be assassinated within agreed conventions as formalised as the coronation of a tsar.”

“The ambiguous role of the car crash needs no elaboration—apart from our own deaths, the car crash is probably the most dramatic event in our lives, and in many cases the two will coincide. Aside from the fact that we generally own or are at the controls of the crashing vehicle, the car crash differs from other disasters in that it involves the most powerfully advertised commercial product of this century, an iconic entity that combines the elements of speed, power, dream and freedom within a highly stylized format that defuses any fears we may have of the inherent dangers of these violent and unstable machines.”

“Deserts possess a particular magic, since they have exhausted their own futures, and are thus free of time. Anything erected there, a city, a pyramid, a motel, stands outside time. It's no coincidence that religious leaders emerge from the desert. Modern shopping malls have much the same function. A future Rimbaud, Van Gogh or Adolf Hitler will emerge from their timeless wastes.”

“All around them were the bodies of dead Chinese soldiers. They lined the verges of the roads and floated in the canals, jammed together around the pillars of the bridges. In the trenches between the burial mounds hundreds of dead soldiers sat side by side with their heads against the torn earth, as if they had fallen asleep together in a deep dream of war.”

“The American Dream has run out of gas. The car has stopped. It no longer supplies the world with its images, its dreams, its fantasies. No more. It's over. It supplies the world with its nightmares now: the Kennedy assassination, Watergate, Vietnam...”

“The relationship between the famous and the public who sustain them is governed by a striking paradox. Infinitely remote, the great stars of politics, film and entertainment move across an electric terrain of limousines, bodygurads and private helicopters. At the same time, the zoom lens and the interview camera bring them so near to us that we know their faces and their smallest gestures more intimately than those of our friends.Somewhere in this paradoxical space our imaginations are free to range, and we find ourselves experimenting like impresarios with all the possibilities that these magnified figures seem to offer us.”