“The media landscape of the present day is a map in search of a territory. A huge volume of sensational and often toxic imagery inundates our minds, much of it fictional in content. How do we make sense of this ceaseless flow of advertising and publicity, news and entertainment, where presidential campaigns and moon voyages are presented in terms indistinguishable from the launch of a new candy bar or deodorant? What actually happens on the level of our unconscious minds when, within minutes on the same TV screen, a prime minister is assassinated, an actress makes love, an injured child is carried from a car crash? Faced with these charged events, prepackaged emotions already in place, we can only stitch together a set of emergency scenarios, just as our sleeping minds extemporize a narrative from the unrelated memories that veer through the cortical night. In the waking dream that now constitutes everyday reality, images of a blood-spattered widow, the chromium trim of a limousine windshield, the stylised glamour of a motorcade, fuse together to provide a secondary narrative with very different meanings.”

“Weren’t movies his generation’s faith anyway- its true religion? Wasn’t the theatre our temple, the one place we enter separately but emerge from two hours later together, with the same experience, same guided emotions, same moral? A million schools taught ten million curricula, a million churches featured ten thousand sects with a billion sermons- but the same movie showed in every mall in the country. And we all saw it. That summer, the one you’ll never forget, every movie house beamed the same set of thematic and narrative images…flickering pictures stitched in our minds that replaced our own memories, archetypal stories that become our shared history, that taught us what to expect from life, that defined our values. What was that but a religion?”

“In today's world, we look at our presidents, our prime ministers, our princes and our potentates,and we describe them as our leaders. But they're not. They're merely our rulers.The leaders are the people who change the minds and stimulate the imaginations of the public,whether children or adults. That means the moviemakers, the people who make TV shows, the entertainment people in the business.”

“Our dreams and stories may contain implicit aspects of our lives even without our awareness. In fact, storytelling may be a primary way in which we can linguistically communicate to others—as well as to ourselves—the sometimes hidden contents of our implicitly remembering minds. Stories make available perspectives on the emotional themes of our implicit memory that may otherwise be consciously unavailable to us. This may be one reason why journal writing and intimate communication with others, which are so often narrative processes, have such powerful organizing effects on the mind: They allow us to modulate our emotions and make sense of the world.”

“We live now in an information technology. Flowers have always lived in an information technology. Flowers gather information all day. At night, they process it. This is called photosynthesis. As our neocortex comes into full use, we, too will practice photosyntesis. As a matter of fact, we already do, but compared for flowers, our kind is primitive and limited. For one thing, information gathered from daily newspapers, soap operas, sales conferences and coffee klatches is inferior to information gathered from sunlight....Either because our data is insufficient or because our processing equipment is not fully on line, our own noctural processing is part-time work. The information our conscious minds receive during waking hours is processed by our unconscious during so called "deep sleep". We are in deep sleep only two or three hours a night. For the rest of our sleeping session, the unconscious mind is off duty. It gets bored. It craves recreation. So it plays with the material at hand. In a sense, it palys with itself. It scrambles memories, juggles images, rearranges data, invents scary or titillating stories. This is what we call "dreaming".”

“Our emotional mind will harness the rational mind to its purposes, for our feelings and reactions-- rationalizations-- justifying them in terms of the present moment, without realizing the influence of our emotional memory.”