“It isn’t what the book costs. It’s what it will cost you if you don’t read it.”

“It isn’t what you say that counts, it’s what you don’t say.”

“Greed is not defined by what something costs; it is measured by what it costs you. If anything costs you your faith or your family, the price is too high. Such is the point Jesus makes in the parable of the portfolio.”

“Never forget what Jesus did for you. Never take lightly what it cost Him. And never assume that if it cost Him His very life, that it won't also cost you yours.”

“The worth of things can't be measured by what they cost but by what the cost you to get it, that if anything costs you your faith or your family, then the price is too high, and that there are some things that will never wear out.”

“It’s easy K. on one side of the page you got your costs and on the other side your benefits. All you do is mark which one is which, then you weigh one side against the other and you get your decision just like that. that’s all you ever have to do. i live by this.”"But what if you don’t know the difference between a benefit and a cost? what if you’ve never been very good at telling a plus from a minus?”