“Whirrun ignored ‘em. ‘Then, when I’ve got two cut,’ and he dropped a pale slab of cheese on one slice then slapped the other on top like he was catching a fly, ‘I trap the cheese between then, and there you have it!’‘Bread and cheese.’ Yon weighed the half-loaf in one hand and the cheese in the other. ‘Just the same as I’ve got.’ And he bit off the cheese and tossed it to Scorry.Whirrun sighed. ‘Have none of you no vision?’ He held up his masterpiece to such light as there was, which was almost none. ‘This is no more bread and cheese than a fine axe is wood and iron, or a live person is meat and har.’‘What is it, then?’ asked Drfod, rocking back from his wet wood and tossing the flint aside in disgust.‘A whole new thing. A forging of the humble part of bread and cheese into a greater whole. I call it … a cheese-trap.’ Whirrun took a dainty nibble from one corner. ‘Oh, yes, my friends. This tastes like … progress…”

“A whole new thing. A forging of the humble parts of bread and cheese into a greater whole. I call it...a cheese-trap.”

“Your neck smells like cheese,' I said.'Oh,' He said, 'that's my cheese cologne. I have a whole selection. Chedder, American, Swiss.”

“Success. I turned back to my sandwich, only to find that it wasn’t there anymore. Maybe because it had been hijacked. “Give me that!” I told the vamp, who was holding it firmly against his chest, a determined look on his face. “What ees zat?” he demanded, eyeing my prize. “Cheese.” I held it up. “Zat ees not cheese.” “How do you know?” “Eet is orange.” “A lot of cheese is orange.” “Non! No cheese ees that color. Cheese comes from zee milk. Zee milk, eet ees white. When ’ave you seen milk that looks like zat?” I held up the square of little slices and pointed at the bold-faced label. “Processed American Cheese.” He snatched the package, without letting go of his hostage. And eyed it warily. “Eet says ‘cheese food.’” He looked up, obviously perplexed. “What ees thees? Zee cheese, it does not eat.”

“Did you slip in some cheese? Did it make you hate cheese, which you had previously loved? Why not sue a cheese-maker? Sue him for all the cheese he's got, drive him out of the cheese-making business!Did you burn your face with an iron? Why not sue Prometheus, the god that invented fire? Or an Iron Age chieftain, for having the temerity to popularise the metal.”

“Then one day, this kid named Darren Walsh touched the Cheese with his finger, and that's what started this thing called the Cheese Touch. It's basically like the Cooties. If you get the Cheese Touch, you're stuck with it until you pass it on to someone else. The only way to protect yourself from the Cheese Touch is to cross your fingers.”