“Get your feet off my desk, get out of here, you stink, and we're not going to buy your product." -- Atari President Joe Keenan, responding to Steve Jobs' offer to sell him rightsto the new personal computer he and Steve Wozniak developed (1976)”

“I was on one of my fruitarian diets" Steve Jobs recalled "I had just comeback from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge of the word 'computer', plus it would get us a head of Atari in the phone book. He told Wozniak if a better name did not hit them by the next afternoon, they would just stick with apple and they did.  1 Apr 1976 ”

“Steve Jobs had a tendency to see things in a binary way: "A person was either a hero or a bozo, a product was either amazing or shit”

“Finally Jobs proposed Apple Computer. “I was on one of my fruitarian diets,” he explained. “I had just come back from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge off the word ‘computer.’ Plus, it would get us ahead of Atari in the phone book”

“Steve got that pinched, unhappy look on his face that Tony never knew how to deal with. Most of the time he either threw something more broken than himself in Steve's path and ran, or just offered to buy the Dodgers again. Neither of the gambits worked well, but Tony was out of ideas.”

“CHANGE: Don’t just talk about it, go out there and do it. Don’t just meditate about it, go out there and create it. Don’t just pray about it go out there and take action; participate in the answering of your own prayer. If you want change, get out there and live it. - Steve Maraboli”