“Read things you're sure will disagree with your current thinking. If you're a die-hard anti-animal person, read Meat. If you're a die-hard global warming advocate, read Glenn Beck. If you're a Rush Limbaugh fan, read James W. Loewen's Lies My Teachers Told Me. It'll do your mind good and get your heart rate up.”

“A farmer friend of mine told me recently about a busload of middle school children who came to his farm for a tour. The first two boys off the bus asked, "Where is the salsa tree?" They thought they could go pick salsa, like apples and peaches. Oh my. What do they put on SAT tests to measure this? Does anybody care? How little can a person know about food and still make educated decisions about it? Is this knowledge going to change before they enter the voting booth? Now that's a scary thought.”

“You, as a food buyer, have the distinct privilege of proactively participating in shaping the world your children will inherit.”

“Our animals don't do drugs. Instead, we move them almost daily in a tightly choreographed ballet from pasture spot to pasture spot.”

“Farms and food production should be, I submit, at least as important as who pierced their navel in Hollywood this week. Please tell me I'm not the only one who believes this. Please. As a culture, we think we're well educated, but I'm not sure that what we've learned necessarily helps us survive.”

“If you expect me to read your mind you're going to have to think more clearly.”

“Remember, you're reading for pleasure. If you pick up a book and don't like it, put it down. Never read what you think you should read. Never feel inadequate if you don't like what you're 'supposed' to like. Reading is personal. Yours is the only opinion that matters.”