“Usability, fundamentally, is a matter of bringing a bit of human rights into the world of computer-human interaction. It's a way to let our ideals shine through in our software, no matter how mundane the software is. You may think that you're stuck in a boring, drab IT department making mind-numbing inventory software that only five lonely people will ever use. But you have daily opportunities to show respect for humanity even with the most mundane software.”

“Complain about the way other people make software by making software.”

“An idea isn't worth that much. It's the execution of the idea that has value. If you can't convince one other person that this is something to devote your life to, then it's not worth it.”

“If you can’t understand the spec for a new technology, don’t worry: nobody else will understand it either, and the technology won’t be that important.”

“Translation software is not making translators obsolete. Has medical diagnostic software made doctors obsolete?”

“Listen to your customers, not your competitors.”

“It's called "reading" It's how people install new software into their brains.”