“What do you read?I read what friends tell me is good. This explains the book's success, partially. It got very good reviews. Good reviews will get you a readership right away, but that's it. The review or the article appears one day in a magazine or a newspaper, then it's gone. Word of mouth is a continuing phenomenon, much more powerful.”

John Berendt

John Berendt - “What do you read?I read what friends...” 1

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