“Publicity is in essence, nostalgic. It has to sell the past to the future... According to publicity, to be sophisticated is to live beyond conflict.”

“Nostalgic memory is a sudden encounter with the thingness of the thing that has been forgotten, not the continuous desire for possessions, whether past, present, or future.”

“Since there is no such entity as 'the public,' since the public is merely a number of individuals, any claimed or implied conflict of 'the public interest' with private intersts means that the interests of some men are to be sacrificed to the interest and wishes of others.”

“To me, the conclusion that the public has the ultimate responsibility for the behavior of even the biggest businesses is empowering and hopeful, rather than disappointing. My conclusion is not a moralistic one about who is right or wrong, admirable or selfish, a good guy or a bad guy. My conclusion is instead a prediction, based on what I have seen happening in the past. Businesses have changed when the public came to expect and require different behavior, to reward businesses for behavior that the public wanted, and to make things difficult for businesses practicing behaviors that the public didn't want. I predict that in the future, just as in the past, changes in public attitudes will be essential for changes in businesses' environmental practices.”

“A society sufficiently sophisticated to produce the internal combustion engine has not had the sophistication to develop cheap and efficient public transport?'‘Yes, boss... it’s true. There’s hardly any buses, the trains are hopelessly underfunded, and hence the entire population is stuck in traffic”

“Teaching the layperson (divulgare) is not distorting (tergiversare) the subject, but educating the public; and it is our duty as scientists to educate without distorting the essence of the scientific knowledge attained by humanity. The future of our society depends upon this premise.”