“Because, as we all know, it’s easier to do trivial things that are urgent than it is to do important things that are not urgent, like thinking. And it’s also easier to do little things we know we can do than to start on big things that we’re not so sure about.”

“We can do without things easier than we can do without people.”

“There are some things we do because we convince ourselves it would be better for everyone involved. We tell ourselves that it's the right thing to do, the altruistic thing to do. It's far easier than telling ourselves the truth.”

“And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”

“We must never think we know it all so perfectly. There are always new developments, new ideals, and new ways to do the same thing easier and more efficiently.”

“I think it's easier to know why people do bad things than to understand the true meaning of kind acts.”