“He had never really speculated about this before, since demons came in all shapes and sizes. Indeed, some of them came in more than one shape or size all by themselves, such as O'Dear, the Demon of People Who Look in Mirrors and Think They're Overweight, and his twin, O'Really, the Demon of People Who Look in Mirrors and Think They're Slim When They're Not.”

“No, all that David could think about was the head of the deer-girl, for her face rubbed against his as they rode, her warm blood smeared his cheek, and he saw himself reflected in the dark green mirrors of her eyes.”

“Why is there always one bloke in these boy bands who looks like he came to fix the boiler and somehow got bullied into joining the group?”

“People think they are all sort of things they aren't' he had sad. 'They think they are talented when they're not; they think they're powerful when they're actually just bullies; they think they're good when they're bad. People fools themselves all the time, and they don't know that they're fools”

“These stories were very old, as old as people, and they had survived because they were very powerful indeed. They were the tales that echoed in the head long after the books that contained them were cast aside. They were both an escape from reality and an alternative reality themselves. They were so old, and so strange, that they had found a kind of existence independent of the pages they occupied. The world of the old tales existed parallel to ours, but sometimes the walls separating the two became so thing and brittle that the two worlds started to blend into each other. That was when the trouble started. That was when the bad things came. That was when the Crooked Man began to appear to David.”

“Before she came ill, David's mother would often tell him that stories were alive. They weren't alive in the way that people were alive, or even dogs or cats. (...) Stories were different, though: they came alive in the telling. Without a human voice to read them aloud, or a pair of wide eyes following them by torch light beneath a blanket, they had no real existence in our world. (...) They lay dormant, hoping for the chance to emerge. Once someone started to read them, they could begin to change. They could take root in the imagination and transform the reader. Stories wanted to be read, David's mother would whisper. They needed it. It was the reason they forced themselves from their world into ours. They wanted us to give them life.”

“Not at all. It's why people come. They say it's about looking smart, or beautiful, or professional, but it's not. Gray-haired ladies try to recapture their former brunette. Brunettes want to go blond. Other women go for colors that don't arise innature. Each group thinks it's completely different than the others, but I don't see it that way. I've watched them looking at themselves in the mirror, and they're not interested in conforming or rebelling, they just want to walk out of here feeling like themselves again.”