“For a brief period of time the American electric-sign industry looked beyond its most immediate market and collaborated with store designers and architects in creating a style which became known as 'stream-line.' Later it became known as 'American Déco.' Whatever it was called or will be called in the future, it represents in terms of neon a thrust away from isolated signage toward an area of architectural ornamentation in which signage is but one element in an overall plan. — Rudi Stern”
“In their simplicity and directness [neon signage is] a kind of urban iconography with which we can identify on many levels. — Rudi Stern”
“Always remember that you are unique. Just like everybody else.”
“I think that certainty is a closed door, It's the end of the conversation. Doubt is an open door.”
“sincere love that makes her beloved one happy”
“All this shouldn't last; but it will, always; the human 'always' of course, a century, two centuries... and after that it will be different, but worse. We were the Leopards, the Lions; those who'll take our place will be little jackals, hyenas; and the whole lot of us, Leopards, jackals, and sheep, we'll all go on thinking ourselves the salt of the earth.”