“Keep in mind that when we limit our exposure to information, or when information itself is scarce, our picture of reality suffers. We become oblivious to both opportunities and hazards. Trends become invisible. History disappears. It's really just two sides of the same coin: the first commitment is as much a commitment to gathering information, from as many sources and in as much volume as can constructively be used, as it is a commitment to facing the facts.”

“We live now in an information technology. Flowers have always lived in an information technology. Flowers gather information all day. At night, they process it. This is called photosynthesis. As our neocortex comes into full use, we, too will practice photosyntesis. As a matter of fact, we already do, but compared for flowers, our kind is primitive and limited. For one thing, information gathered from daily newspapers, soap operas, sales conferences and coffee klatches is inferior to information gathered from sunlight....Either because our data is insufficient or because our processing equipment is not fully on line, our own noctural processing is part-time work. The information our conscious minds receive during waking hours is processed by our unconscious during so called "deep sleep". We are in deep sleep only two or three hours a night. For the rest of our sleeping session, the unconscious mind is off duty. It gets bored. It craves recreation. So it plays with the material at hand. In a sense, it palys with itself. It scrambles memories, juggles images, rearranges data, invents scary or titillating stories. This is what we call "dreaming".”

“We all would like to know more and, at the same time, to receive less information. In fact, the problem of a worker in today's knowledge industry is not the scarcity of information but its excess. The same holds for professionals: just think of a physician or an executive, constantly bombarded by information that is at best irrelevant. In order to learn anything we need time. And to make time we must use information filters allowing us to ignore most of the information aimed at us. We must ignore much to learn a little.”

“Information is strength without coordination. We become a danger mostly to ourselves when we have it. Understanding is the ability to coordinate that raw information in meaningful ways. Understanding creates a certain enthusiasm. We can direct our knowledge toward potentially useful ends--but we may also be a danger to others. Wisdom, however, is knowing how, when, and why we use our understanding; wisdom is settling into our understanding without being too enamored by it.”

“When we face pain in relationships our first response is often to sever bonds rather than to maintain commitment.”

“the way we frame information for ourselves or for others can make a big difference in how we see and respond to choice. Every time we encounter new information or reexamine old information, we’re influenced by its presentation. We can use framing to our advantage, but sometimes it has a negative impact on the quality of our decisions.”